Kaspi, Payme, TBC and e-commerce: a new wave of fint...
A new wave of competition has begun in the fintech and e-commerce market in Kazakhstan, Uzbekistan, Georgia, Azerbaijan, the UAE, and Turkey: local players are strengthening their ecosystems, while international payment systems are increasing their presence. At the same time, cashless payments, BNPL services, cross-border trade, and B2B payment solutions are growing in the region. For IT directors, this means urgent modernization of payment gateways, anti-fraud, and marketplace integrations. Companies like Alashed IT (it.alashed.kz) are already seeing an increase in requests for payment system integration projects and cloud migration from banks and large retailers.