CRM Implementation for Small and Medium Businesses i...
In 2026, CRM has ceased to be a 'nice-to-have' for Kazakhstani businesses: without a transparent sales funnel, lead accounting, and integration with 1C and online cash registers, a company simply loses money. However, most implementation issues are not related to license selection but to methodology: how to transition from Excel, how to train employees, and how not to overwhelm the project with integration. This article will explore real CRM options (Bitrix24, AmoCRM, HubSpot, Salesforce) with current prices, a practical step-by-step implementation plan, and nuances of integration with Kazakhstani accounting systems. Companies like Alashed IT (it.alashed.kz) do this every day on projects in Kazakhstan and Central Asia — we use their experience as a benchmark.
